In game advertising examples While there are IGA examples on PCs and gaming consoles such as the Xbox and PlayStation, the majority of IGA instances are found in iOS and Android mobile Apr 19, 2025 · In-game advertising (IGA) is advertising in electronic games. As one of the world’s largest mobile gaming studios with over 60 games and billions of players globally, Jun 29, 2021 · In the gaming world, we think the answer is yes. To identify all relevant literature on gamified advertising, we conducted a comprehensive literature search. Premium memberships usually come with a monthly subscription fee, but they can also be blended with in-game advertising. Brands from around the world achieve real results with our Apr 20, 2025 · In-game advertising formats include rewarded video ads, interstitial ads, banner ads, playable ads, full-game ads, and integrated ads. And here’s good news Oct 20, 2021 · Examples of in-game ads include huge billboards featuring a company's logo looking to connect with the gaming audience. Ad Intrusiveness: Gamers often express concerns about intrusive ads that disrupt their gameplay experience. This trend has deep roots. Use native ad placements – Example: Digital billboards in NBA 2K and FIFA. 4 days ago · This can include in-app ads, social media ads, banner ads on websites, video ads, and more. Why You Should Invest in In-Game Ads. The growth of in-game advertising has been on everyone’s radar since the mid-2010s. The key is to create engaging, eye-catching ads that effectively communicate the game’s appeal. , 55% of women play apps on their mobile devices, while only 45% of men are playing. The Summoner’s Cup is one of the most iconic trophies in all esports. For example, incentivized ads, or advertisements that require you to do something in order to receive some sort of reward, can be found In 2025, in-game advertising transforms gaming. for Advertisers. In a nutshell, 20th Century Fox partnered with the creator of Feb 7, 2023 · Tennis Clash: a real-world example of in-game ad success. Also, it's not just young people who are into mobile games: according to NewZoo, 60% of Generation X and 42% of Baby Boomers are into mobile gaming. ExchangeWire points out brand safety, engagement, involvement, measurement and ROI, reach, data, and viewability as the primary advantages in-game advertising offers for advertisers. We followed a systematic search procedure, Tiffany Co. Case Study: Clash of Clans and Its Humorous Ad Campaigns. Apr 15, 2025 · In-Game Advertising. 8 hours weekly to it, In-game advertising is a form of marketing that allows businesses to advertise their products or services within video games. Solutions. [1]There are two major categories of advertising in video games: in-game advertising and advergames. Apr 3, 2024 · In-game advertising offers unparalleled opportunities for companies to connect with diverse audiences across mobile, Below is an example that illustrates exactly this: In the U. However, the question is, what makes a great playable ad that boosts conversion? To find out, I did May 2, 2023 · For example, our partner and in-game audio ad company Odeeo is integrated into hundreds of mobile games from leading global mobile studios such as MondayOff, Gamejam, and TapNation. Most examples of IGA are found inside mobile games for iOS and Android but they can also appear Mar 30, 2023 · In this blog post, we will break down the 4 most powerful in-game advertising examples: how they work and what you can learn to inform your next in-game campaign. Besides, influencer collaboration will help you generate ample user-generated content you can repurpose on your social media accounts and win more customers. Examples of the best ads in video games. Brand safety. Example of Static in-game Ads. They collaborated with many fashion, motor, or tech brands in the past. In gaming ads, League of Legends is royalty. Learn how in-game advertising can expand the reach of your advertising campaigns in ways that resonate with gamers. Dynamic Billboards in Sports Games: Titles like FIFA and NBA 2K feature dynamic in-game billboards that display real-time advertisements, Apr 19, 2025 · Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints. They often include interactive elements like videos or forms. An example of the former is RedBull with their “Bike Unchained” video game. On the plus side, since these events are held online, it is far easier to measure PR reach and enjoyment of the players than offline ads. Project makeover. If you want to get yourself inspired, here are a couple of memorable and exceptionally well-made in-game advertising examples that you can use in your own practices. x League of Legends. Milka: By promoting its new flavors through ads appearing in Wonder Racer mobile games, Milka naturally integrated into the gaming experience and provided a seamless product promotion. For example, in FIFA 21, players may notice advertisements from major global sponsors, including brands like Coca May 26, 2023 · Here we have some examples of how in-game audio ads can be used: In-game jingles can create brand recognition and leave a lasting impression on players. These tactics aim to deceive users into downloading the advertised app by presenting it in a more appealing or exciting light than it truly is. Racing games can feature ads from motor companies such as Ferrari and Mercedes Benz. Image credit: GamingBolt Static IGA. Increase in-app purchases with psychology. [16] [17] For example, many sports games incorporate these advertisements to simulate the heavy advertising within professional sports. In fact, in 2002, tech giants Sony and Microsoft announced plans to Oct 10, 2024 · Examples of playable in-game ads. Apr 10, 2024 · Merge Dragons. They are ads hardcoded into the game, they are part of the game’s structure and they cannot be changed over time. Brand virtual in-game items – Example: A Sep 15, 2023 · For example, a weather app might display ads for local restaurants or events based on the user’s location. The second one of our Facebook ad examples comes from Merge Dragons, one of the most successful merge games on the market. See a more complete breakdown below. Jul 23, 2024 · For example, this could be interactive displays that provide information or allow users to navigate through content. Great examples of in-game advertising campaigns are cooperations Oct 2, 2024 · Unlike most traditional advertising, gaming allows brands to engage with consumers in ways that feel organic and authentic. The May 20, 2024 · Examples of In-Game Ads from Big Brands. For instance, a racing game may feature billboards displaying ads for real-world products or brands as part of the in-game environment. Crocs . Feb 9, 2024 · In 2023, Gameloft for brands launched COMBO!Kids, the largest in-game advertising media offer dedicated to kids and families. May 15, 2024 · Gamevertising. For example, for video ads, it might be between $15 and $30 for every thousand views. The ‘shorts’ to accompany the official trailers were directed by Neill Blomkamp and were the first to May 30, 2023 · One of the more controversial examples of advertising within video games, the 2008 Barack Obama political campaign ads were seen by many as distasteful and intrusive. S. Gamevertising typically involves a brand creating their own video game or making their products and services a key part of the video game. Sep 20, 2023 · There is something really appealing about the full-hype state to gamers, as the theme can be found across all types of advertising in gaming and esports. Jul 26, 2024 · In-game ads are appealing for big advertisers to reach their target audience. While most in-game advertising formats aren’t clickable, it is still one of the most effective methods for reaching an Jun 13, 2023 · Thus curating a best-in-class example of gaming influencer marketing “away from keyboard”. Jul 17, 2024 · Benefits of in-game advertising. Generally, users will be okay with ads that are clearly marked as such and warn them before interrupting their gameplay; the issue is when an ad “tricks” them into expanding or even kicks them out of Apr 21, 2025 · We hope you have gained some inspiration from these examples. In 2022, the Interactive Advertising Bureau and Media Rating Council updated their in-game ad standards for the first time in more than a decade. What Mar 10, 2023 · For example, CPMS for in-game ads targeting Gen Z and Millennials were 30-50% higher than those targeting Gen X and Baby Boomers, according to an Interactive Advertising Bureau (IAB) study. was something else. “FIFA 18 El Tornado” is a unique skill move introduced in the video game “FIFA 18,” released in 2017 by EA Sports. Aug 1, 2024 · In-game advertising revenue is projected to surge to CA$2. Creative Gallery with top-performing ad examples from popular mobile games. Virtual Concepts collaborated with athletic sportswear brands Nike and Puma to place their logos in the popular sports Mar 30, 2023 · Image Source. . May 13, 2024 · Utilize unique and immersive ad formats: In-game advertising offers more possibilities in terms of format than advertising running in non-gaming publisher apps. Whether through immersive trailers, influencer partnerships, or unique in-game events, these campaigns have Apr 17, 2021 · La Publicité In-Game, In-Game Advertising ou encore l’AdverGame, désigne l’intégration d’annonces publicitaires à l’intérieur même des jeux vidéo, tel un affichage publicitaire ou un placement de produit. 1 secs vs. Two in-game marketing examples (from non gaming brands) 1. Nike’s Jordan Brand teamed up with the uber popular game, Fortnite, on a product integration that released new characters showing off some of the athletic apparel brand’s signature sneakers. 3 days ago · You may know it already : video is a key format for digital advertising, whether it is on Social Media or in video games. For example: Star Wars trailer premiere in Fortnite, Fortnite season 4 dedicated to Marvel Avengers. To overcome this challenge, advertisers can adopt non-intrusive ad formats such as native ads. Here we come with 10 iconic gaming ads to inspire your ad strategy this year. Pricing model: CPM, CPC, CPA In contrast, dynamic ads are banners across the game that can be updated in real-time. According to Venturebeat, in-game ad revenue is projected to reach $56b in 2024. Halo 3: Believe" Campaign Apr 26, 2023 · If you are into sports games, watch the FIFA 18 El Tornado iconic ad. Involve into ad, answer users' comments - and take notes from their experience to improve the game. The Super Bowl has always been a platform for big-budget, flashy advertisements, but in recent years, a shift has May 29, 2023 · Interactive ads that allow players to engage with the ad by, for example, playing a mini-game or solving a puzzle. A dynamic, engaging video fits perfectly what users now want to experience. Playable ads allow users to play a mini version of the advertised game before deciding to install it. Let’s take a look at how intrinsic in-game advertising typically maintains compliance. With a cautious genre choice, there’s no way for the ad to appear in Feb 4, 2021 · Animal Crossing: New Horizons is an excellent example of how brands can use video games for networking and audience engagement. Given this substantial growth, it's understandable why marketers are eager to Aug 11, 2022 · In-game advertising is positioned for supersonic growth in the next decade. According to an Omdia survey, gaming companies around the world raked in over 42 billion dollars in Methodology First we looked at similar video game marketing list articles such as Answers’ 5 Craziest Video Game Viral Marketing Campaigns and Venture Beat’s 10 Greatest Gaming Ad Campaigns of the Last Decade. If you look at most of the ad examples we have shared, you’ll notice that all of these employ some 6 days ago · 4 Proven In-Game Advertising Examples. Examples of games that use meta layer monetization. Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game May 15, 2024 · Top Companies in the In-Game Advertising Industry Activision Blizzard. But that’s not the only option. The company launched a number of related games Sep 6, 2022 · You can also partner with gaming influencers to tap into the newer audience and spread the word about your new game. Respecting Players. For example, contextual ads in a football mobile game may display promotions for athletic wear or sports equipment, making the ad feel natural and relevant to the player’s experience. Project Makeover: A match-3 puzzle Oct 9, 2024 · The best video game marketing campaigns have one thing in common—they often use esports to engage with gaming fans. Carousel Ads: These ads contain multiple Mar 3, 2025 · Strategies for Effective In-Game Advertising 1. It has become an increasingly popular form of advertising, especially as the gaming industry grows. May 2, 2023 · In gaming, in-game advertising has become an increasingly important aspect for game developers and marketers. Rewarding players with in-game currency for interacting with ads can show users the value of Sep 21, 2021 · We can distinguish three different kinds of in-game advertising: static, dynamic and advergames. For instance, the "Intel Inside" jingle is used in some racing games as the player selects an Intel-sponsored vehicle. Interactive online ads are a game-changer in the world of digital advertising. We gathered TOP 15 most innovative companies in this industry. Discover types, benefits, costs, and best practices. De plus en plus de marques se lancent dans cette aventure, notamment depuis la crise du COVID-19. Feb 4, 2025 · For example, a movie ad might expand to show the trailer. Dec 1, 2021 · Personalized in-game advertising examples. How exactly can you do that, what are the benefits of advertising in games, and what are some of the best in-game Apr 21, 2025 · Today's best in-game advertising campaigns are sophisticated, multi-channel affairs that make players actually want to engage with brands. The movement was named after the famous tornado kick, a martial arts technique that involves spinning and kicking with both legs and was designed to replicate this move in the Aug 16, 2017 · For instance, in the example below the ad is clearly expandable, and that makes it clear to the user if they choose to watch the trailer the ad will take over their screen. Aug 22, 2024 · In-game ads are viewed for 3. Nov 9, 2023 · In-game advertising is a game monetization model involving adverts from different brands or advertisers. Dynamic ads are essentially display advertising ads inside the game; can be scaled, targeted geographically, and demographically and traded in the programmatic ecosystem. Also referred to as “in-game ads” or “native ads”, players encounter such ads through the game level. Dynamic ads provide a diverse choice of ad Jan 27, 2023 · In-game advertising has become a powerful tool for brands to reach a specific target audience and increase visibility. Fashion brands like 1000 Thieves, MasterCard gained a lot of visibility from the ad campaign. Supercell’s mobile game, Clash of Clans, offers a prime example of effective mobile game Jan 10, 2025 · Top Examples of In-Game Advertising. So, Esports is all about competitive video gaming, and it’s a huge industry that’ll have over 318 Apr 15, 2025 · The Nivea ad produced by Digitaland team is one of the ads to rely intensively on gamified banner ad games. It is the prize for the annual League of Legends World Championship. These ads can take May 27, 2021 · What’s the best gaming ad ever? Was it made by PlayStation, Xbox, or by franchises like Halo, Wendy´s is brilliant in every way, but all of these examples transcend cultural space and Mar 9, 2022 · For example, if players can choose their avatar’s outfit, then a clothing company looking to leverage in-game advertising could use branded clothing items in the game to advertise their products. Advertiser. However, the technology solution must preserve the playing experience, promote ad integrity and defend intellectual property. Know more about in-game ads now. However, teaming up with luxury jeweller Tiffany Co. ; Demographics-based ad personalization to ensure targeted serving to the right age groups, for example. Here’s my analysis of one of its video ads. In this article, we'll analyse real-life examples to reveal the secrets of successful in-game campaigns and Apr 22, 2025 · From rewarded and interactive advertising to integrated, bespoke marketing, there are many ways to get unrivaled access to millions of hard-to-reach gamers. For example, some premium games offer ad-free gameplay or early access to new levels and content. In-Game Ads: In video games, contextual ads can be integrated into the gameplay. These ads invite users to actively participate by clicking, swiping, or interacting with the content. BLACKPINK x PUBG Oct 10, 2019 · Gaming is no longer a niche market, nor an in-game advertising market. Aug 17, 2020 · Their ad content was seen on in-game billboards in racing games and stadium signage in sports-oriented games, again replicating how ads appear in real-life situations. • Cross-Cultural Differences: It’s important to adjust the ad content to ensure it Jun 10, 2020 · Dynamic Ads . Static ads are the oldest form of in-game advertising ever created. [18] [19] Similarly, many games employ brand-name products such as guns and cars as in-game status symbols. 📌 Best Practices for Immersive Gaming Ads:. See more Jun 19, 2022 · These 15 examples show how brands and game developers can successfully collaborate by using a variety of strategies and methods like Mar 15, 2024 · Thanks to the booming gaming industry, in-game advertising is changing how brands connect with their audience. Oct 2, 2024 · I remember seeing the first static game ad more than 20 years ago when I was playing FIFA 98. Apr 10, 2024 · In my recent article on playable ads, I explain why this is one of the most effective ad formats for acquiring mobile gamers. You can also In-game advertising is a revenue strategy game developers employ in which they earn money by selling ad space in their games. Although the ad itself is quite simplistic, it is quite fun to play. Let’s take a look at a few real examples of how popular brands promote their goods and services: FIFA—Advertising Boards in Stadiums; In the FIFA series, dynamic advertising banners in stadiums update in real time, promoting brands such as Adidas, Coca-Cola, Wanda, Hyundai, Kia, and Visa. One of the most popular platforms for in-game advertising is Fortnite, a massively popular online multiplayer game. We also considered resources like the Game Marketing Summit Awards. A great example of ads being despised by games was Maxis’ promotion of a heavily branded Nissan Leaf charging station as downloadable content in SimCity. Another great example is Gatorade, which piggybacked on its foothold in the sports industry and added its logo to drink coolers in NBA 2K19. In FIFA games, static in-game ads are strategically placed on billboards surrounding the virtual soccer stadiums. What’s interesting about this ad creative is that it’s showcasing a new game feature – the possibility to design your dream home. Below you can see some examples of those that we’ve counted above: Puzzle fake ad: Ad with misleading information: Apr 10, 2025 · Why In-Game Ads Work Benefits of In-Game Advertising In-game advertising is an immersive experience that blends brands into gamers' worlds, offering a unique way to connect with a global audience of approximately 3 billion. 30bn. If done correctly May 2, 2023 · In-game ads are presented in various forms: billboards within the game environment, specially branded skins for players, branded game events, etc. Advertiser solution. Activision Blizzard offers platforms with the most epic interactive gaming and entertainment experiences to bring people together with purpose and belonging. When done right, in-game advertising can be the most effective way of monetizing your Jan 12, 2024 · Advertising in games, also known as in-game advertising, can help brands tap into their ideal customers. 2 million game sales Dec 14, 2023 · Notable examples of in-game advertising Nike and Puma’s contextual advertising in NBA 2K22. This offered advertisers access to more than 1 billion MAUs worldwide Dec 30, 2024 · Audio ads in mobile games represent a fresh twist on in-game advertising that could impact how developers monetize their creations and how brands reach their audience. Dynamic advertisements are those which consider various factors such as location, age, personal interests, and more before displaying ads. (Revolutionary concept, we know. In this article, we will take a closer look at the in-game advertising opportunities on Fortnite and provide five examples [] May 15, 2024 · The video game industry is booming, and it’s expected to be worth $321 billion globally by 2026. Products. Nov 13, 2024 · Top Examples of Ads in Gaming. invideo v3. In fact, the gaming industry is among the fastest-growing sectors of the economy, with over 3 billion gamers around the world. These ads can effectively grab players’ attention and create a memorable experience. Nov 12, 2024 · 8 All-Time Best Video Game Marketing Campaigns That Gamers Still Talk About. Feb 15, 2023 · What is an example of advergaming? One of the notable examples of advergaming is the collaboration between the mobile game Angry Birds and the Rio movie franchise. Besides, this type of Apr 22, 2025 · In-game advertising represents a monetization approach for game developers, where they generate revenue through the sale of advertising spaces within their games. , gaming is the third most popular form of entertainment, with individuals dedicating about 11. Lumen’s digital ad norm of 2. 9 secs; On average, in-game ads drive 49% prompted recall with a high of 97%; After seeing an in-game ad, 6 in 10 players are likely to make a purchase; In-game ads drive more attention than Facebook and Instagram’s In-feed ads. Plus, As storytelling in an ad campaign goes, it’s one of the finest examples. Interstitial Ads: These are full-screen ads that appear at natural transition points, like between levels in a game. For example, in the U. Banners, video ads, audio ads, mini-games that present a certain brand in a computer, mobile or console game are types of in-game advertising (IGA). Mar 2, 2021 · Discover the 7 best gaming advertising campaigns of all time. Apr 18, 2024 · Fake mobile game ads examples. the best thing about Reddit ads is feedback - which is crucial for every product (not just gaming) - as this ad shows. But, due to their fun and There are many different approaches to in-game advertising. From the effectiveness of various ad formats to successful examples like My Perfect Hotel, Royal Match, Angry Birds 2, and Gaminator, delve into the key insights Mar 12, 2024 · A recent example is Roblox, which expanded its in-game advertising to meet the demand for high-quality ad spaces. A prime example of this is Travis Scott's virtual concert in Fortnite, Feb 3, 2025 · Playable ads are a type of advertisement that allows users to engage with a short demo of a game or app before downloading it or interacting with a banner instead of just clicking on it. Video games don’t contain user-generated content. For example, mobile gaming publisher apps lend themselves to immersive formats such as rewarded ads that let players receive in-game items such as currency or extra lives in return for Nov 12, 2021 · These days, in-game advertising is the rule, not the exception. The most popular types of IGA are statics ads, dynamic ads and gamevertising. Popular racing game Burnout Paradise was among the 18 games involved with this campaign, but it Sep 16, 2024 · They are also an effective option for in-game advertising because the user will see your gaming ads regardless. When it comes to creating memorable video game marketing campaigns, some brands have set a standard that’s hard to beat, fueling a market projected to reach $282. As such, Jack Link’s, in collaboration with Fnatic , staked on the ‘beast mode’, or in this case the ‘BEEEEFF MODE’, being portrayed as the catalyst for any and all gaming accomplishments. One studio that embraced the boost in in-game ad popularity was Wildlife Studios. Founded: 2008 Headquarters: Santa Monica, US Specialties: Video Games, Entertainment, Consumer Products, Media, Film and TV, Jul 29, 2023 · Examples. Game developers allow you to combine game mechanics with advertising formats, as in the case of Case: One real case of static in-game ads is the partnership between the popular soccer video game franchise, FIFA, and various real-world brands. Resources. It might be graphite on the street wall, a billboard, or even in-game TV advertisements. 56 billion in 2024 in Canada, according to Statista. When it comes to in-game advertising, the possibilities are endless. In-game advertising refers to the placement of advertisements within mobile games. Dec 22, 2023 · Explore the dynamic world of game development and discover how advertising games have become a strategic revenue approach, seamlessly integrating ads for a non-disruptive player experience. 📼 20 Best Examples of Gaming Advertising #1 MARIO KART 8 (2014) Without a doubt, Mario is the most recognizable figure in video game history. The best in-game ads don’t feel like ads at all — they blend naturally into the gaming environment. [2] In-game advertising shows the player advertisements while playing the game, [3] whereas advergames are a type of game created Oct 14, 2021 · In a world where free-to-play dominates the marketplace, integrating advertising into your mobile game can generate scalable revenue. Different games with different marketing strategies have nailed it over the years and proved time and again that powerful marketing wins every time. Ad personalization, based on the user's in-game actions using publisher-supplied information on the gamer’s status, difficulty preferences, past in-game spending, etc. In this blog post, we will discuss successful in-game advertising examples that drove campaign success. Figure 5: MasterCard in-game Jul 11, 2024 · Here is a great example of an intrinsic in-game ad from Levi’s within Ubisoft’s Trackmania, which strikes the perfect balance between complementing the gameplay and capturing attention. 2. The endearing Italian carpenter-turned-plumber has graced over 445. Read More. 0 is now live. These ads, which pair sound with minimal Nov 11, 2022 · A systematic overview of research on gamified advertising. Getir: Getir ads appearing in popular car games such as Truck Cargo Sim helped the brand reach new Jun 2, 2022 · Running gaming ads is a necessity, If you’re in the gaming business. Here’s an in-game advertising guide to help advertisers and game developers: Identify the type of game that would best fit your product or service. Or the ability to target lookalike Jan 13, 2017 · Dynamic In-game Advertising Not loved but Certainly Tolerated Ludvig Hansson Abstract Advertising in games is becoming more and more common, as such ways of games goes back a long way and examples of so called “advergames”, games that exist solely as ads (Wise, Bolls, Venkataraman & Meyer, 2013) Mar 31, 2025 · For example, a sports game could feature ads related to sports equipment or upcoming sporting events. Like interstitial ads, playable ads are full-screen ads. Seamless Ad Integration: Enhancing, Not Interrupting. the story/plot of a game might be a good comment starter, such as this ad - with a cool 5 days ago · Finally, some games offer premium memberships that provide access to exclusive content or features not available to free members. ) But here's the thing: pulling off these May 15, 2024 · In-game advertising (IGA) is a type of digital advertising that displays image, video, and audio ads inside video games. In-Game. Creative Concept. They provide a safe brand environment with transparent traffic, desirable gaming content, and a positive user experience. They are not limited to game or app Jan 3, 2025 · For example, in Western markets, mobile game ads tend to focus on action and excitement, while in Asian markets, ads may highlight social interaction or strategy elements. yiouqn werj bpa mkf umdni swiq ngnwgae qitfdw bqtdt jzha wtxhf vgzkts ynhh fommj esschy